This natuil.us article about banana transportation sparked my interest in bananas, sustainability, and the agriculture industry. From there, I explored the space through interviews with experts, field research, and literature on the topic. Being such a large industry, there were endless problems to potentially address, but I chose to center my work around one that I believed to be near the root cause: the perception of bananas, and our expectations of them as Americans.
To address this, I created a video to explain the problem and how viewers could help. The other part of the solution was to create an event that featured many different types of bananas, like a wine tasting night, but for bananas. I hoped to do this through building a partnership with a grocery store or restaurant.
Presentation for Whole Foods Market
This is an outline for a presentation I could give to a potential grocery store partner.
Most of my initial research happened online.
I got wind that there was a history professor on campus that specialized in Latin American Agriculture, and actually wrote a book called Banana Cultures. I reached out to him, and had many interviews with him throughout the process.
As the information piled up, I explored a variety of frameworks to help guide my research and organize my findings. Here are a few below.
Various sketches and snapshots as I began piecing the story together.
Images from a trip to the grocery store, cataloguing produce presentations.