Humana Go365

Spring 2016

Our team was tasked to redesign Humana's loyalty program called Go365. I was responsible for helping to restructure the site map, digesting business requirements, designing stimuli for user testing, creating user flows, annotated wireframes and interactive prototypes to define the new experience. Below are examples of deliverables and process. 

Our final product was an annotated UXPin prototype for desktop + mobile. Our system and interaction patterns supported four different user types.

 
 
 

Process

We used a modified agile process. Each three week sprint started with a testing phase, where we created stimuli, sent it to Humana’s research group to test, then we incorporated that feedback into our designs. All of these designs were built in UXpin, and then presented to our stakeholders at the end of the sprint. Throughout, we collaborated with the visual designers to vet our designs and proposed patterns.

On the left, a printed version of the current state site, organized according to the new navigation structure. On the right, a smattering of sketches/notes used to guide our thinking. 

 
 

A snapshot of one of our whiteboards. 

 

Task based user flows evolving from broad-stroke post-its to detailed maps. 

 

Throughout, we designed for both mobile and desktop solutions. I've included the visual design below to show how these designs ultimately were translated (Note: I did not do the visual design). 

 
Commercial engaged.png
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The Go365 program is very nuanced. Our designs often had to account for different user types, multiple types of currency ("bucks" and "points"), and different information tied to the user's "status" ("blue", "silver", "gold" etc.). Below is an example of different states of our dashboard. 

 
 

New User

New User.png

Engaged User

Commercial engaged.png

Special Messaging

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Renewal Year

Renewal year.png

Additionally, I helped redesign the Go365 Mall section of the program. This was a separate project, and is meant to go live in January of 2018.